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Shoppe Aiya America Ceremonial Grade Matcha Green Tea Powder by Aiya America. With a whisk the tea is beaten foamy and drunk by the guests. Matcha Cooking Grade Tea (100 Grams Powder) by Aiya America at the Vitamin. The Matcha is filled into the tea bowl after further important steps and infused with hot water. The tea cup is placed about 20 cm in front of the knees and the tea powder is placed between the tea cup and the knee. For example, the kettle is pulled up to the knees. air tight canister to keep your green tea powder fresh. This is ceremonial grade, so it is high quality and pure, used in the Japanese tea ceremony.
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#Aiya ceremonial matcha full#
The most important utensils for a tea ceremony are: Matcha tea in a tin (Natsume), a tea bowl (Chawan), a water jug (Mizusashi), a kettle (Kama), a bamboo spoon (Chashaku) and a tea whisk (Chasen).Īt the ceremony there are exact rules to follow. 100 Japanese green tea powder, full of antioxidants and flavor.
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The guests have to leave the room once more and are not allowed to enter the designated tea room until a gong sounds five times. Meanwhile, the tea water is boiled in a kettle. Here any social differences between participants are dispersed.Īt the beginning of a ceremony, rice, soup and pickles are served. Then the guests enter the teahouse and sit down on their knees. This serves to wash off all the evil they have done or said. Known for its innovation, consistent quality, and safety, Aiya’s mission is to share the goodness of Matcha through global education of its tradition, history, and science for good spirit and health. Aiya grows and manufacturers the purest and highest quality Matcha and supplies it to over 90%, 70% and 45% of the European, North American and Japanese markets, respectively. Founded in 1888, Aiya is headquartered in Nishio city, Japan’s largest Matcha producing region. Ltd., the world’s leading producer of Matcha, Japan’s most premium tea variety and a major ingredient for the food and beverage industry. To find out more information about Aiya’s Matcha products, please visit.
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For the latest updates, follow on Instagram. Four grand prize winners and eight runner-ups will be randomly selected on May 8. Gain an extra 15 entries by posting a photo enjoying your favorite Aiya product using #aiyawfm and add your local Whole Foods Market store in the location. įrom April 21 to May 5, shoppers can enter an Instagram contest sponsored by Aiya for a chance to win a grand prize tote bag filled with goodies, including their Organic Ceremonial Matcha, Matcha Zen Café Blend sticks, and a $25 Whole Foods Market gift card! To enter, simply follow then tag your favorite local Whole Foods Market store and two friends in the comment section of the respective post. For more information about demo times and locations, visit. “We are excited to have Whole Foods Market as a platform to spread that messaging to a greater audience.”Īs part of the company’s launch strategy, Aiya representatives will be holding multiple educational demonstrations at Whole Foods Market locations in both regions. “Our mission is to share the goodness of Matcha through global education of its tradition, history, and health benefits,” says Fumi Sugita, General Manager of Aiya America. The Southern Pacific region, which includes stores in Southern California, Arizona, Southern Nevada, and Hawaii, carries Aiya’s Organic Ceremonial Matcha and Matcha Zen Café Blend Sticks. The Midwest region, which includes stores in Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska, and Wisconsin, carries Aiya’s Organic Ceremonial Matcha, Organic Cooking Grade Matcha, Matcha Zen Café Blend Sticks, and Matcha To Go Sticks. The Matcha products can be found in the tea section of over 100 Whole Foods Market locations in both the Midwest and Southern Pacific regions. Acquiring high quality Matcha products are now easier than ever! Aiya America, the world’s largest producer of premium Matcha green tea for 129 years, recently announced that an assortment of their Matcha products are now available at select Whole Foods Market stores, the world’s leading natural and organic foods grocery chain.